In the beauty industry the Lauder name needs no introduction. The matriarch of beauty’s royal family, Estee, persuaded the higher ups at New York City department stores to give her space at Saks Fifth Avenue in 1948 and from there she went on to launch cosmetic products that would soon become the envy of the global fashion elite. After passing in 2004 the Lauder name continued to dominate not only cosmetics but perfume as well and now granddaughter Aerin is following in the mighty footsteps with her very own cosmetic brand that promises to be low maintenance but with the right products.
Having served 20 years in the product division of Estee Lauder, Aerin is uniquely qualified to carry on the rich legacy of the Lauder name and will unveil her line of compact makeup, bronze illuminating powder, lip conditioner, color for lips and cheeks, eye shadow and body crème under the moniker AERIN beauty line. As Aeirn recently told the Palm Beach Post, “I know how important beauty is in a woman’s life and also how hard it can be sometimes to look beautiful and stylish. I am inspired by everyday life. The line is all about effortless beauty”.
Just like her grandmother, Aerin has no intention of keeping a low profile. While she could sit back and rake in the royalties of one of the beauty industries most recognizable brands, Aerin is also busy licensing a variety of home furnishings for a spring 2013 debut. The line, being created by Lee Jofa, will include wall coverings and trimmings, area rugs and upholstery fabrics that will be available exclusively to interior designers through Lee Jofra sales representatives. Aerin was quoted as saying, “While beauty is my heritage, home is one of my passions”. Be on the lookout for AERIN beauty products this holiday season.