When you’re Lady Gaga every weekend is a big one. However, this past weekend in London was particularly momentous since it was the launch of her new perfume, Fame, and the chance for her to show off her new brunette look. Those who know the antics of the Gaga monster are used to extreme visual displays that have included platinum hair and being hatched from a giant egg but this weekend the showstopper was a bit more reserved since the event was held at the upscale Harrod’s department store in London.
Thousands of fans turned out for the launch of Fame and were also treated to a new brunette hair color and long flowing style that was positively tame by Gaga’s standards. The new fragrance has been some time in the making and the scent is built around three main accords: dark, sensual and light. Lady Gaga was the first one behind the counter where the perfume went on sale and said she was overwhelmed by the thousands of fans who turned out for the product debut.
According to fragrance expert Coty, Gaga’s Fame is infused with dripping honey, saffron, apricot nectar, Tiger Orchid and jasmine that combine to form a fragrance of floral and fruity elements, much like the pop diva herself. Fame is also available in the United States and starting in January Lady Gaga will be performing live for her North American Born This Way tour.