Can’t get enough Jennifer Aniston? From her breakout role on “Friends” to dating Brad Pitt and setting trends with her fashionable hairstyles, Aniston has been in the spotlight since the early 90’s and with the announcement today of her co-ownership and product endorsement deal with Living Proof hair care she won’t be fading away anytime soon. Living Proof produces a number of hair care products including Prime Style Extender and Full Thickening Cream and has testimonials from Dr. Oz and QVC. Now, with the signing of Aniston, the brand also has arguably the most recognizable actress in Hollywood.
Living Proof CEO Jill Beraud summed up the Aniston partnership by saying, “Jennifer embodies everything we stand for – a unique combination of beauty and brains. She not only has the most fabulous hair but is an amazing and creative talent, and has shown she is a savvy businesswoman”. Beraud neglected to mention that Aniston invented her own hairstyle “The Rachel” that spawned a cult of imitation cuts based on her portrayal of Rachel Green in the hit TV show “Friends”. The bouncy, square-layered hairstyle was created by stylist Chris McMillan and though Aniston disliked the cut and ditched it after season 2 of the show many women fell in love with it and a recent survey found that the style is the most popular cut among British women.
Now, Aniston sports a more traditional long-haired look and will be lending her locks to a company she believes in. “Over the years my hair has been subjected to everything… blow dryers, flatirons, curling irons, colors, extensions, you name it. After using these products, I felt like I finally discovered a solution that works every day,” Aniston said at the press conference announcing her deal with Living Proof. Whether this era of Aniston’s life is as popular as her “Friends” days remains to be seen but don’t expect The Rachel to return anytime soon.