Anyone who actually pays attention to TV news has probably noticed the difference between female broadcasters on FOX News and women anchors on other channels. Recently on the Huffington Post an article ran that focused on the heavy use of makeup by FOX News women and why the network goes to such lengths to beautify their on-air talent.
FOX is known for hiring female anchors that are blonde, attractive and not averse to wearing bronzer, eye shadow, lip liner and gloss in an attempt to sexy up the news. Even head honcho at the network, Roger Ailes, once admitted the reason he hired Sarah Palin was because “she’s hot and gets ratings”. In fact, FOX News is the only network that has a full-time image consultant for on-air personalities while competitor C-SPAN doesn’t even have a makeup room.
While many in the news industry will claim that using looks to sell the news is lowering the bar and a cheap way to get viewers. Of course, news programs are paid for by advertisers and they want ratings, not facts. Regardless of how viewers feel about the political leanings of FOX News there’s no denying their staff of women anchors and reporters are, um, made up differently that the girls on CNN or MSNBC.